Companies
trying to sell you a product will do anything to cram their ads down your
throat, but it’s always nice when they show a bit of creativity and taste when
trying to get your attention. Ambient ads are one such specific form of
advertisement, which seeks at once to become a part of its environment and to
draw your attention to it. Whether it’s a spoof product, a well-placed and
designed billboard, or something else, the point is to get your attention and
make you think.
It
all began when the power of traditional media started declining, giving way to
innovative off-the-shelf advertising ideas. Ambient ads started appearing in
British media jargon around 1999 and have been actively evolving ever since.
Some
of the ambient ads out there may shock you, entertain you or even make you
laugh. What do you think about the ones we’ve collected here?
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